Strategic Design Workshops with Grace Ascuasiati

When? Monday, May 18th, 2015, at 19:00
Where? AutoScout24 GmbH Dingolfinger Str. 9 81673 Munich. Map
FREE event (but registration is required!)
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In a design project we find ourselves facing challenges not necessarily related to the design itself, for example an incomplete briefing, unaligned expectations between stakeholders, long meetings without a clear insights for the project, etc. An effective alternative in facing these challenges is conducting a strategic design workshop, which consists basically on a hands-on working session with everyone involved in the project. This session’s main objective is to gather and align the vision of all the stakeholders through the application of an array of design methods and activities.

There is one thing that makes a workshop different from any sort of meeting, and it is applying a process and a structure, and planning accordingly. For example, there are known creative processes to facilitate conversations or divergences to allow every point of view to be taken into account, instead of debates.

Speaker

Grace Ascuasiati is a Senior Design Researcher at Designit where she leads international research projects to gain understanding and uncover meaningful insights, both from users and clients. Thanks to her background in marketing, psychology and design research she has a broad experience in facilitating innovation processes for companies in need of design thinking skills, tools and processes to face the challenge of developing new high-value products and services in a fast pace market. She has worked in multidisciplinary teams for several industries such as banking, telco, transportation and health.

Grace occasionally shares her thoughts in a blog and a few online publications, and she enjoys teaching Design Research for Innovation.

 Sponsor

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AutoScout24

We would like to thank AutoScout and icon incar for supporting the local IxD community! Drinks and snacks will be provided.

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