User Experience Design for Emerging Markets: Why It’s Hard and Why It Matters with Lucia Terrenghi

When? Monday, January 25th, 2016, at 19:00
Where? Freeletics GmbH, Lothstr. 5, 80335 Munich, Germany Map
FREE event (but registration is required!)
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User Experience Design for Emerging Markets: Why It’s Hard and Why It Matters

There is no doubt that there are great growth opportunities for tech companies in emerging markets, where a young and striving population with increasing purchasing power and communication thirst is rapidly getting online. Understanding the needs and aspirations of users in those markets is key for any business to succeed, therefore UX research and design are more than ever critical strategy assets. In this talk I’ll address some of the main challenges that the UX practice faces in this domain, suggest different approaches and their trade­offs, and will bring examples and learnings from prior experience in the field.

About Lucia

Lucia is a UX designer working at Google Zurich, where she leads a team of designers and researchers working on Google Travel products.

Prior to that, she spent several years working on interaction design and user research for products targeting emerging markets, both at Google and ­ previously ­ at Vodafone R&D in Munich.

Prior to Vodafone she worked as researcher and interaction designer at the LMU University of Munich, at Microsoft Research in Cambridge, and at the Fraunhofer Institute of Applied Information Technologies in Sankt Augustin, focusing on interaction techniques for ubiquitous computing.

She holds a PhD in the field of Human­Computer Interaction from the University of Munich, and a Master of Sciences in Industrial Design from the Politecnico of Milan. She is particularly passionate about how technology and interaction design can deeply affect people’s behaviors and societies.


We would like to thank Freeletics GmbH for supporting the local IxD community! Drinks and snacks will be provided.

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