Apr 14, 2014
In web-based companies, User Research is often misunderstood for a usability test performed after developing the product, but it actually begins the moment we learn about a project, whether we acknowledge it or not.
In her talk, Razan will describe a set of investigative techniques used to add context and insight to the design process. Those techniques can be incorporated before, during, or after the design solution is established. The insights gained from research help us focus on the target audience needs and combat the natural tendency to design for ourselves, or our stakeholders.
Applying research methods continually in your design and development process helps you meet your users great expectations, by providing them with a compelling user experience that is useful, usable, and desirable.
The methods discussed in this talk should help you:
- Know if your product or service is needed in the market
- Find the flaws in your product
- increase the efficiency and effectiveness
- Learn how to do a regular check up.
Razan Sadeq is an Interaction Designer with a background in Computer Engineering. Born and raised in Jordan, she started her career as a designer in Germany after earning a Masters degree from Copenhagen Institute of Interaction Design in Denmark. Her personal work focuses on creating playful tangible interactions using technology as medium for human experiences. Today she works at STYLIGHT to revolutionize the way people discover and shop for fashion on multiple platforms. In her free time, she enjoys blogging about food and giving workshops and talks.
To learn more, check her website: http://razsadeq.com
When? Monday, May 12th, 2014, at 19:00. Import IxDA Munich Calendar
Where? STYLIGHT, Nymphenburger Straße 86, 80636 Munich. Map
We would like to thank STYLIGHT for supporting the local IxD community! Drinks and snacks will be provided.