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Munich Chapter of the Interaction Design Association

7 User Research Methods to Cover Every Corner. IxDA Munich

Usability comic

In web-based companies, User Research is often misunderstood for a usability test performed after developing the product, but it actually begins the moment we learn about a project, whether we acknowledge it or not.

 

In her talk, Razan will describe a set of investigative techniques used to add context and insight to the design process. Those techniques can be incorporated before, during, or after the design solution is established. The insights gained from research help us focus on the target audience needs and combat the natural tendency to design for ourselves, or our stakeholders.

 

Applying research methods continually in your design and development process helps you meet your users great expectations, by providing them with a compelling user experience that is useful, usable, and desirable.

 

The methods discussed in this talk should help you:

 

- Know if your product or service is needed in the market

- Find the flaws in your product

- increase the efficiency and effectiveness

- Learn how to do a regular check up.

 

 

Speaker

Razan SadeqRazan Sadeq is an Interaction Designer with a background in Computer Engineering. Born and raised in Jordan, she started her career as a designer in Germany after earning a Masters degree from Copenhagen Institute of Interaction Design in Denmark. Her personal work focuses on creating playful tangible interactions using technology as medium for human experiences. Today she works at STYLIGHT to revolutionize the way people discover and shop for fashion on multiple platforms. In her free time, she enjoys blogging about food and giving workshops and talks.

 

To learn more, check her website: http://razsadeq.com

 

Details

When? Monday, May 12th, 2014, at 19:00.  Import IxDA Munich Calendar

Where?  STYLIGHT, Nymphenburger Straße 86, 80636 Munich. Map

Register here

 

Sponsors

We would like to thank STYLIGHT for supporting the local IxD community! Drinks and snacks will be provided.

Stylight logo

 

 

 

 

 

 

Hooked: How to build habit-forming products (UX Book Club)

Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 

This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

 

Speaker

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

 

The author will join us at the UX Book Club via Video and present his book to the audience.

 

Details

The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community.

When? Monday, April 7th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? Carpooling.com, Nymphenburger Straße 86, 80636 München Map


Register here

 

 




Sponsors

We would like to thank Carpooling.com for supporting the local IxD community! Drinks and snacks will be provided.

Carpooling






Join the Reading Group – Buy the book

Hooked: How to build habit-forming products (Paperback) / (Kindle)

(IxDA Munich Partnerlink)

 

 

The Great UX Debate March 2014: Design & Product Management

The Great UX Debate Munich

 

On March 10th 2014 a selection of heavy weight interaction designers and product owners will come together with the IxDA Munich audience to resolve the greatest UX questions of the moment.

The selected panel will discuss on topics proposed by the community: shortly before the event registered members (on Facebook) will be able to submit questions and topics.

Some of the already proposed topics:

  • How to include design into product management
  • Relationship between product owners and designers
  • What’s the perfect MVP, from the designer and PO points of view
  • Long term vision vs every day UX

 

The Panel

Anneke RietzelAnneke Rietzel, UX Designer at Google

Anneke has more than a decade experience designing and ideating interfaces, teach at Quantm College, worked for agencies and currently works at Google in Munich. Xing

 

 

Google logo

 

 

 

 

Michael LudwigMichael Ludwig, Senior Product Owner at AutoScout24. 

Michael is a lean product manager with a strong background knowledge in the automotive industry. Prior to joining AutoScout24, he worked for Axel Springer’s auto portal autobild.de (more than 2.5 million unique users per month), Carmondo and Porsche. Parallel to his work at AutoScout24 he is a passionate blogger and sketchnoter. Linkedin

AutoScout24

 

 

 

 

Sven ReadSven Read, Lead Designer at BörseGo.

Sven is the head of the design team at BörseGo, he has over a decade experience working at UX, visual and web design positions. He is the creator of the Words App. Linkedin

 

 

BörseGo

 

 

 

 

Tom JonesTom Jones, Product Manager at InterNations. 

Tom has over a decade experience working in developing environments, worked for amiando and XING in the past and currently works at InterNations in Munich. Tom is an evangelist of the agile movement. Linkedin

 

InterNations

 

 

 

 

Host

Alexis BrionAlexis Brion, UX Designer at Carpooling. Local Leader at IxDA Munich.

UX and interaction designer with experience at different internet companies in Munich. Alex will moderate the debate and select the best questions for the panel.

 

Carpooling

 

 

 

Details

When? Monday, March 10th, 2014, at 19:00.  Import IxDA Munich Calendar

Where?  Google Germany GmbH, Dienerstrasse 12, 80331 Munich. Map

Register here

 

Sponsors

We would like to thank Google Munich for supporting the local IxD community! Drinks and snacks will be provided.

Google logo

 

 

Psychology and the perfect design with Joe Leech

Joe Leech picture@mrjoe will take you on a journey to find the holy grail we are all
looking for. The perfect design.

Joe Leech, author of Psychology for Designers, will connect live with the IxDA Munich and together we’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face
everyday.

 

The Speaker

Psychology for Designers by Joe Leech, Book CoverJoe Leech is the author of the pocket eBook Psychology for Designers, he has 10 years experience working in User Experience, Usability, Information Architecture and Accessibility across Europe, North America, Asia and Africa.

Joe has worked with clients such as Disney, Marriott, LateRooms, MoneySupermarket.com, eBay, Nokia, theTrainline, Microsoft, TUI Travel, Peugeot, Virgin and the Co-operative Bank helping them to be more strategic in their customer focus and make the digital stuff they do measurably better.

Joe has worked across a number of platforms, from web and mobile & tablet to desktop software and hardware design. He will connect with us LIVE from the UK.

 

Details

When? Monday, February 17th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? IDEO, Kellerstraße 27, 81667 Munich. Map

 

Register here

 

Sponsor

Thank you IDEO for providing the space, snacks and drinks!

Logo IDEO

 

 

 

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