IxDA Munich


Munich Chapter of the Interaction Design Association

Hooked: How to build habit-forming products (UX Book Club)

Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 

This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.



Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


The author will join us at the UX Book Club via Video and present his book to the audience.



The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community.

When? Monday, April 7th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? Carpooling.com, Nymphenburger Straße 86, 80636 München Map

Register here




We would like to thank Carpooling.com for supporting the local IxD community! Drinks and snacks will be provided.


Join the Reading Group – Buy the book

Hooked: How to build habit-forming products (Paperback) / (Kindle)

(IxDA Munich Partnerlink)



The Great UX Debate March 2014: Design & Product Management

The Great UX Debate Munich


On March 10th 2014 a selection of heavy weight interaction designers and product owners will come together with the IxDA Munich audience to resolve the greatest UX questions of the moment.

The selected panel will discuss on topics proposed by the community: shortly before the event registered members (on Facebook) will be able to submit questions and topics.

Some of the already proposed topics:

  • How to include design into product management
  • Relationship between product owners and designers
  • What’s the perfect MVP, from the designer and PO points of view
  • Long term vision vs every day UX


The Panel

Anneke RietzelAnneke Rietzel, UX Designer at Google

Anneke has more than a decade experience designing and ideating interfaces, teach at Quantm College, worked for agencies and currently works at Google in Munich. Xing



Google logo





Michael LudwigMichael Ludwig, Senior Product Owner at AutoScout24. 

Michael is a lean product manager with a strong background knowledge in the automotive industry. Prior to joining AutoScout24, he worked for Axel Springer’s auto portal autobild.de (more than 2.5 million unique users per month), Carmondo and Porsche. Parallel to his work at AutoScout24 he is a passionate blogger and sketchnoter. Linkedin






Sven ReadSven Read, Lead Designer at BörseGo.

Sven is the head of the design team at BörseGo, he has over a decade experience working at UX, visual and web design positions. He is the creator of the Words App. Linkedin








Tom JonesTom Jones, Product Manager at InterNations. 

Tom has over a decade experience working in developing environments, worked for amiando and XING in the past and currently works at InterNations in Munich. Tom is an evangelist of the agile movement. Linkedin








Alexis BrionAlexis Brion, UX Designer at Carpooling. Local Leader at IxDA Munich.

UX and interaction designer with experience at different internet companies in Munich. Alex will moderate the debate and select the best questions for the panel.







When? Monday, March 10th, 2014, at 19:00.  Import IxDA Munich Calendar

Where?  Google Germany GmbH, Dienerstrasse 12, 80331 Munich. Map

Register here



We would like to thank Google Munich for supporting the local IxD community! Drinks and snacks will be provided.

Google logo



Psychology and the perfect design with Joe Leech

Joe Leech picture@mrjoe will take you on a journey to find the holy grail we are all
looking for. The perfect design.

Joe Leech, author of Psychology for Designers, will connect live with the IxDA Munich and together we’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face


The Speaker

Psychology for Designers by Joe Leech, Book CoverJoe Leech is the author of the pocket eBook Psychology for Designers, he has 10 years experience working in User Experience, Usability, Information Architecture and Accessibility across Europe, North America, Asia and Africa.

Joe has worked with clients such as Disney, Marriott, LateRooms, MoneySupermarket.com, eBay, Nokia, theTrainline, Microsoft, TUI Travel, Peugeot, Virgin and the Co-operative Bank helping them to be more strategic in their customer focus and make the digital stuff they do measurably better.

Joe has worked across a number of platforms, from web and mobile & tablet to desktop software and hardware design. He will connect with us LIVE from the UK.



When? Monday, February 17th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? IDEO, Kellerstraße 27, 81667 Munich. Map


Register here



Thank you IDEO for providing the space, snacks and drinks!





IxDA Munich January: Designing Impactful Experiences

Designing impactful experiences

AirBnb, Skype, Nintendo Wii, Netflix, Tata Nano,… Recent evolutions in technologies are fostering new services and experiences, which shake incumbent companies and business models. Of all contexts where this has happened, the most radical and disruptive is probably the African one. Despite the many challenges — dumbphones instead of smartphones, low literacy level, scarcity of PCs — we have seen innovation flourish in the past few years. Starting with the creation of services for underserved populations and niches of people who don’t use the typical or current solutions.

Showcasing some of the most innovative start-ups in the African continent, Franco will present some of challenges of designing products and services when driven by impact rather than features. He also reflected on the learnings and how these can be applied to user experience projects for products in European contexts.



Franco Papeschi works at the Web Foundation, where he’s responsible for the Mobile Entrepreneurship Initiative. They have created labs (in Kenya, Ghana, Senegal) that are community catalysts, training centres and incubation hot-spots for creating social impact start-ups. Also, he’s one of the co-founders of Design Jams.



When? Monday, January 13th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? Sapient, Arnulfstraße 60, 80335 München


> Join here (free event) <



UserZoom is making Franco’s visit to Munich possible. UserZoom is Your All-in-One User Experience Software for online UX Research.



Once again we would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.

sapient logo


Find design jobs in Munich at the IxDA Job Board




Upcoming Events


Latest Jobs

Past Events

Pictures on Flickr

Give a Talk

Give a talk at the IxDA Munich

Either a talk, a workshop or any other event of interest to the community; contact us and we might help you organize it. More Info

Find us on Facebook



Push Conference 2014
Join the IxDA Munich Facebook group or Linkedin group to get a discount code

IxDA Munich Survey

IxDA Munich Survey 2011, 2012 Results

Info about salaries, working hours and general conditions on the IxDA Survey. Results 2011
Results 2012
Results 2013


Interaction Design discussions in Munich IxDA Munich discussions happen on Linkedin