All too often, UX work is defined by project managers and sold by salespeople. But shouldn’t we, the UX practitioners, be responsible for defining our work? And shouldn’t we be as good at selling it as salespeople are? Because designing a user experience is only half the job; the other half is studying the brief (whether internal or external), defining and presenting the best idea, and selling the project.
In this presentation, we want to share our thoughts about – and experiences with – selling UX work. We want to help you:
- Realise why selling UX in agencies is hard, and what other types of companies are selling UX
- Identify the steps for an agency’s pitch process (not forgetting in-house and freelance designers)
- Pick the right structure for your proposal and presentation
- Apply the same tricks that successful salespeople use
- Identify who you are selling to and how to flex your selling style
We will introduce 3 UX personas and walk you through the steps of the sales process, with the goal of helping you become better at selling UX, and getting you ready for your next pitch!
Birgit Geiberger is the Digital Strategy Director at Osudio (Amsterdam) and part-time freelance Creative Director UX.
During her 17 years of professional experience in the US & Europe, Birgit used her strong interpersonal skills and proven leadership ability to help cross-functional and cross-cultural teams in creating a respectful and enjoyable team environment. With her passion for design and people, she develops communication and design strategies that lead to useful and meaningful products. She is enthusiastic about creating harmony between functionality and aesthetics, while finding the perfect balance between business, brand and user goals.
Birgit supports the UX community by being IxDA’s Regional Coordinator for Europe, and is the founder & local leader of the IxDA chapter in Hamburg, as well as a founding team member for the inaugural interaction design awards where she was the Co-Chair Outreach. She presented at national and international conferences, and taught many workshops on UX and communication topics.
Peter Boersma is Interaction Design Director at Blast Radius and a design process freak. Since 1995, he has been designing complex, digital systems at (increasingly internationally-oriented) interactive agencies for clients such as ABN Amro Bank, the UK and Jamaican Inland Revenue departments, Shutterstock, Michelin, Nikon and Nokia.
At most of his former employers, he made himself responsible for documenting the design processes, as well as optimizing and promoting them, both inside and outside the organization.
Peter has given presentations and taught workshops at many national and international User Experience conferences, some of which he helped organize. Since 2001, he is the host of the Amsterdam UX Cocktail Hours.
Once again we would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.