For our upcoming Munich UX Book Club on August 12th we are going to discuss Susan Weinschenk‘s 2013 book “How to Get People to Do Stuff“.
Susan will be live with us, to present the book and to discuss its implications on design.
About the book:
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do.
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:
- The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
- If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
- If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
- If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
- If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
How to prepare for the meeting?
About the UX Book Club
The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community. There is neither a membership, a membership fee nor any other cost for the participants involved. Being familiar with the relevant book topic (at least to some extend) is the only requierement.
When: Monday, August 12th at 7pm. Import IxDA Munich Calendar
Where: UID, Claudius-Keller-Straße 3C, 81669 München
Want to join? RSVP via Facebook.
FabLabs are small personal manufacturing workshops where everyday people can create almost everything. FabLabs demystify technology by making high-tech equipment and knowledge available to everyone. The FabLab movement has spread all over the world (Google Map).
In this session we will explore who uses a FabLab and why. You will also learn how people interact with laser cutters and 3D printers, what hurdles exist, why these hurdles exist and how they can be overcome so that you can create concepts how to make personal fabrication available to the everyone. The session will focus on 3D printing so that you can understand the hype and reality around 3D printing.
About the Speaker
Martin Geck, member of the FabLab Munich, says “Don’t believe the press: 3D printing is not a revolution. The revolution is how we make 3D printing available to everyday people.” Martin studied art history, sociology and computer science and worked as UX designer and product manager at international software companies. He is a certified scrum product owner and loves user stories.
When & Where
When: Monday, June 10th at 7pm. Import IxDA Munich Calendar
Where: Mediadesign Hochschule für Design und Informatik München, Inforaum 4. OG, Claudius-Keller-Straße 7, 81669 München | Map
Sponsor Mediadesign Hochschule, thank you for supporting the local design community and hosting this event.
Join us for this IxDA Munich Q&A Session on May 6th, 2013, with the genious designer behind MailChimp, the famous state of the art newsletter service. Aarron will join us live directly from Atlanta via Skype in a conversation about his career, work, his book and designs.
About the Speaker
Aarron Walter is the Director of User Experience at MailChimp, where he strives to make software more human. Aarron is the author of Designing for Emotion from A Book Apart. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups and venture capitalists. He tweets about design under the moniker @aarron on Twitter.
About Aarron’s Latest Book
“Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.” Foreword by Jared Spool
When & Where
When: Monday, May 6th at 7pm. Import IxDA Munich Calendar
Where: Designaffairs München, Balanstraße 73 | Haus 32, 81541 München Map
Designaffairs, thank you for supporting the local design community, hosting this event and offering drinks and snacks.
Sabine Berghaus’ presentation will explore the approach and experiences resulting from a very complex relaunch project and show and discuss key takeaways, best practices and pitfalls.
In current discussions around Responsive Design a lot has emerged regarding design process changes, e.g. to a “mobile first” or “content first” approach. Adopting a responsive design approach, surely you have to change the way information architects, designers and programmers collaborate. Also it does alter the way you create deliverables and communicate them to the client. Therefore you have to rethink your workflows and define new methods and processes.
For the project – a team of 12 creatives and a client with nearly 100 stakeholders, working on a complete relaunch of the website containing different content types, in-site advertising, including order process, media center and self-care area – “we had to adapt the current best practices and define new workflows.”
After conducting research no responsive websites were found that compare to this latest project. So far only smaller and less complex websites have implemented a responsive web design. For these projects it is easier and more likely to follow an “ideal” workflow in order to create the design.
Therefore we like to look at the current best practices and methodologies preached by “responsive design evangelists” and see whether they are feasible for such a complex project. What works and what doesn’t? Can you follow a “mobile first” approach in such a project? How do you create a design specification for over 100 modules without creating a “paper monster”? How do you present responsive designs to a client who wants to see pixel perfection and important elements “above the fold”? What deliverables should be created for the client? How to communicate the topic of responsive design to a client yet unfamiliar with the concept?
About the speaker
Sabine Berghaus is a passionate UX designer and loves to explore how technology changes the way people interact and collaborate. Having started her career as a user researcher she quickly became interested in turning the results from user research into concepts and designs for digital applications. For more than 6 years now she has worked for different clients mainly from the telecommunications, entertainment, utility and healthcare industry. Her focus is on complex process-oriented and mobile solutions.
She holds a master’s degree in international information management from the university of Hildesheim and currently works a Senior Information Architect at SapientNitro in Munich.
When: Monday, April 8th at 7pm. Import IxDA Munich Calendar
Where: Sapient, Arnulfstraße 60, 80335 München
> Join here (free event) <
Once again we would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.