Mar 16, 2014
This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
The author will join us at the UX Book Club via Video and present his book to the audience.
The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community.
When? Monday, April 7th, 2014, at 19:00. Import IxDA Munich Calendar
Where? Carpooling.com, Nymphenburger Straße 86, 80636 München Map
We would like to thank Carpooling.com for supporting the local IxD community! Drinks and snacks will be provided.
Join the Reading Group – Buy the book
(IxDA Munich Partnerlink)