IxDA Munich


Munich Chapter of the Interaction Design Association

Hooked: How to build habit-forming products (UX Book Club)

Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 

This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.



Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


The author will join us at the UX Book Club via Video and present his book to the audience.



The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community.

When? Monday, April 7th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? Carpooling.com, Nymphenburger Straße 86, 80636 München Map

Register here




We would like to thank Carpooling.com for supporting the local IxD community! Drinks and snacks will be provided.


Join the Reading Group – Buy the book

Hooked: How to build habit-forming products (Paperback) / (Kindle)

(IxDA Munich Partnerlink)



The Great UX Debate March 2014: Design & Product Management

The Great UX Debate Munich


On March 10th 2014 a selection of heavy weight interaction designers and product owners will come together with the IxDA Munich audience to resolve the greatest UX questions of the moment.

The selected panel will discuss on topics proposed by the community: shortly before the event registered members (on Facebook) will be able to submit questions and topics.

Some of the already proposed topics:

  • How to include design into product management
  • Relationship between product owners and designers
  • What’s the perfect MVP, from the designer and PO points of view
  • Long term vision vs every day UX


The Panel

Anneke RietzelAnneke Rietzel, UX Designer at Google

Anneke has more than a decade experience designing and ideating interfaces, teach at Quantm College, worked for agencies and currently works at Google in Munich. Xing



Google logo





Michael LudwigMichael Ludwig, Senior Product Owner at AutoScout24. 

Michael is a lean product manager with a strong background knowledge in the automotive industry. Prior to joining AutoScout24, he worked for Axel Springer’s auto portal autobild.de (more than 2.5 million unique users per month), Carmondo and Porsche. Parallel to his work at AutoScout24 he is a passionate blogger and sketchnoter. Linkedin






Sven ReadSven Read, Lead Designer at BörseGo.

Sven is the head of the design team at BörseGo, he has over a decade experience working at UX, visual and web design positions. He is the creator of the Words App. Linkedin








Tom JonesTom Jones, Product Manager at InterNations. 

Tom has over a decade experience working in developing environments, worked for amiando and XING in the past and currently works at InterNations in Munich. Tom is an evangelist of the agile movement. Linkedin








Alexis BrionAlexis Brion, UX Designer at Carpooling. Local Leader at IxDA Munich.

UX and interaction designer with experience at different internet companies in Munich. Alex will moderate the debate and select the best questions for the panel.







When? Monday, March 10th, 2014, at 19:00.  Import IxDA Munich Calendar

Where?  Google Germany GmbH, Dienerstrasse 12, 80331 Munich. Map

Register here



We would like to thank Google Munich for supporting the local IxD community! Drinks and snacks will be provided.

Google logo



Psychology and the perfect design with Joe Leech

Joe Leech picture@mrjoe will take you on a journey to find the holy grail we are all
looking for. The perfect design.

Joe Leech, author of Psychology for Designers, will connect live with the IxDA Munich and together we’ll look at a practical strategy that uses psychology to produce the ideal design for those tricky user experience design problems we face


The Speaker

Psychology for Designers by Joe Leech, Book CoverJoe Leech is the author of the pocket eBook Psychology for Designers, he has 10 years experience working in User Experience, Usability, Information Architecture and Accessibility across Europe, North America, Asia and Africa.

Joe has worked with clients such as Disney, Marriott, LateRooms, MoneySupermarket.com, eBay, Nokia, theTrainline, Microsoft, TUI Travel, Peugeot, Virgin and the Co-operative Bank helping them to be more strategic in their customer focus and make the digital stuff they do measurably better.

Joe has worked across a number of platforms, from web and mobile & tablet to desktop software and hardware design. He will connect with us LIVE from the UK.



When? Monday, February 17th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? IDEO, Kellerstraße 27, 81667 Munich. Map


Register here



Thank you IDEO for providing the space, snacks and drinks!





The IxDA Munich Survey 2013 Results!


For the third year in a row, we’ve organized a survey for designers working in Munich and surrounding areas. We have collected and organized the results for you here. The survey is meant to give us all an idea of the salaries, working hours and general conditions of the job market in Munich. We also used the survey to learn more about what you think of IxDA Munich, and how we might improve it. If you’d like to add to the comments here, please don’t hesitate to get in touch!


Survey Period: ca. 1 month, end of 2013

Participants: 34

Location: mostly from Munich

Professionals: mostly interaction designers and usability experts.

Some highlights

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Screen Shot 2014-01-10 at 7.49.49 AM

Download the full results of the survey here: IxDA_Munich_Survey_2013

The IxDA Munich Survey 2011 is published under Creative Commons 3.0: some rights reserved, you may reproduce, reblog and modify the content of this survey, but you must provide proper attribution. Link to http://www.ixdamunich.de

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