IxDA Munich


Munich Chapter of the Interaction Design Association

IxDA Munich January: Designing Impactful Experiences

Designing impactful experiences

AirBnb, Skype, Nintendo Wii, Netflix, Tata Nano,… Recent evolutions in technologies are fostering new services and experiences, which shake incumbent companies and business models. Of all contexts where this has happened, the most radical and disruptive is probably the African one. Despite the many challenges — dumbphones instead of smartphones, low literacy level, scarcity of PCs — we have seen innovation flourish in the past few years. Starting with the creation of services for underserved populations and niches of people who don’t use the typical or current solutions.

Showcasing some of the most innovative start-ups in the African continent, Franco will present some of challenges of designing products and services when driven by impact rather than features. He also reflected on the learnings and how these can be applied to user experience projects for products in European contexts.



Franco Papeschi works at the Web Foundation, where he’s responsible for the Mobile Entrepreneurship Initiative. They have created labs (in Kenya, Ghana, Senegal) that are community catalysts, training centres and incubation hot-spots for creating social impact start-ups. Also, he’s one of the co-founders of Design Jams.



When? Monday, January 13th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? Sapient, Arnulfstraße 60, 80335 München


> Join here (free event) <



UserZoom is making Franco’s visit to Munich possible. UserZoom is Your All-in-One User Experience Software for online UX Research.



Once again we would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.

sapient logo


Find design jobs in Munich at the IxDA Job Board




4 Years IxDA Munich!

IxDA Munich Logo Birthday 4 years 650x600The IxDA Munich is celebrating its 4th year and we would like to thank all the members, meeting attendees and speakers for these years of learning and exchange! We would also like to take the opportunity to thank others and show you what we did together in the last year.



These are some of the all-time achievements:

  • 314 registered members on Linkedin (92 senior level, 69 entry, 41 freelancers, 27 managers, 25 directors)
  • 177 Facebook followers (and growing every day!)
  • 40 meetings (talks, workshops, book clubs, social evenings)
  • Members per meeting: usually between 10 and 50 participants
  • Since 2011 we invite the community to participate every December in the IxDA Munich Survey, the first totally open salary and work survey in the area

Meetings in the past 12 months:

  • The Great UX Debate with Stephan Riess, Stefan Dinter, Sebastian Fabre
  • UX Book Club with Susan Weinschenk
  • Fablab on Personal Manufacturing with Martin Geck
  • IxDA Session with Aarron Walter
  • Responsive Design with Sabine Berghaus
  • UX Book Club with Nathan Shedroff & Christopher Noessel
  • Circadian Selves with Josh Berson
  • Movie Evening at the Hochschule München
  • HUX with Claude Toussaint
  • Smell, Senses and Experience with Susanne Schmitt
  • Sustainable Behavior with Jan Köppen

Sponsors and meeting hosts in the past 12 months (thank you so much!):

  • Hochschule München
  • Designaffairs
  • Sapient Nitro
  • Reppa.net
  • You is Now
  • IDEO
  • Mediadesign Hochschule
  • UID
  • Push Conference
  • amiando / XING
  • UserZomm

This is the IxDA Munich team:

  • Alexis Brion
  • Sebastian Wendlandt
  • Robert Brauer
  • Rachel Simpson
  • +some other sporadic collaborators (thank you!)

The Great UX Debate Munich

The Great UX Debate


On September 9th 2013 a selection of heavy weight User Experience Managers and Interaction Designers will come together with the IxDA Munich audience to resolve the greatest UX questions of the moment.

The selected panel will discuss on topics proposed by the community: shortly before the event registered members (on Facebook) will be able to submit questions and topics.

Some of the already proposed topics:

  • Taking the lead: how will UXD / Design influence the business models of the future?
  • Are designers responsible for the impact of their work upon human behavior?
  • Practitioner VS Academic
  • Will UX Design and Design remain two different roles in the future?
  • Should UXDs become the new product-owners ? How will teams look like then?


The Panel

  Stephan RiessStephan Riess, Head of Design & UX at 1&1 Mail and Media.

Stephan has been directing in the last decade design and user experience in one of the biggest German internet companies, 1&1 Mail & Media.  In the past, he also worked at the world largest online retailer, Amazon.


1&1 Logo


Stefan Dinter

Stefan Dinter, Senior Manager Corporate Design at ERGO Direkt Versicherungen. 

Stefan has been managing corporate and user experience design for several companies, he teaches at the Friedrich-Alexander-Universität Erlangen-Nürnberg and is representative of the Alliance of German Designers e.V.


Ergo Direkt Logo


Sebastien Fabre

Sebastian Fabre, User Experience Manager at Fujitsu.

Sebastien manages design, usability and usage related activities at Fujitsu in Munich. He worked in the past for other renown brands like France Telecom, Kodak and Intel.


Fujitsu Logo



Alexis BrionAlexis Brion, UX & Interaction Designer at amiando GmbH. Local Leader at IxDA Munich.

Our host will moderate the debate and select the best questions for the panel.



amiando Logo



When? Monday, September 9th, 2013, at 19:00.  Import IxDA Munich Calendar

Where? Sapient, Arnulfstraße 60, 80335 München

> Join here (free event) <



Once again we would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.

sapient logo


A ticket for the Push Conference is going to be raffle at this IxDA Munich event.

Push Conference 2013


UX Book Club: “How to Get People to Do Stuff” with Susan Weinschenk

For our upcoming Munich UX Book Club on August 12th we are going to discuss Susan Weinschenk‘s 2013 book “How to Get People to Do Stuff“.

Susan will be live with us, to present the book and to discuss its implications on design.

Weinschenk Book Cover

About the book: 

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do.

In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:

  • The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
  • If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
  • If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
  • If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
  • If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.


How to prepare for the meeting?


About the UX Book Club

The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community. There is neither a membership, a membership fee nor any other cost for the participants involved. Being familiar with the relevant book topic (at least to some extend) is the only requierement.


When: Monday, August 12th at 7pm. Import IxDA Munich Calendar
Where: UID, Claudius-Keller-Straße 3C, 81669 München
Want to join? RSVP via Facebook.




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Push Conference 2014
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