IxDA Munich


Munich Chapter of the Interaction Design Association

The Great UX Debate Munich

The Great UX Debate


On September 9th 2013 a selection of heavy weight User Experience Managers and Interaction Designers will come together with the IxDA Munich audience to resolve the greatest UX questions of the moment.

The selected panel will discuss on topics proposed by the community: shortly before the event registered members (on Facebook) will be able to submit questions and topics.

Some of the already proposed topics:

  • Taking the lead: how will UXD / Design influence the business models of the future?
  • Are designers responsible for the impact of their work upon human behavior?
  • Practitioner VS Academic
  • Will UX Design and Design remain two different roles in the future?
  • Should UXDs become the new product-owners ? How will teams look like then?


The Panel

  Stephan RiessStephan Riess, Head of Design & UX at 1&1 Mail and Media.

Stephan has been directing in the last decade design and user experience in one of the biggest German internet companies, 1&1 Mail & Media.  In the past, he also worked at the world largest online retailer, Amazon.


1&1 Logo


Stefan Dinter

Stefan Dinter, Senior Manager Corporate Design at ERGO Direkt Versicherungen. 

Stefan has been managing corporate and user experience design for several companies, he teaches at the Friedrich-Alexander-Universität Erlangen-Nürnberg and is representative of the Alliance of German Designers e.V.


Ergo Direkt Logo


Sebastien Fabre

Sebastian Fabre, User Experience Manager at Fujitsu.

Sebastien manages design, usability and usage related activities at Fujitsu in Munich. He worked in the past for other renown brands like France Telecom, Kodak and Intel.


Fujitsu Logo



Alexis BrionAlexis Brion, UX & Interaction Designer at amiando GmbH. Local Leader at IxDA Munich.

Our host will moderate the debate and select the best questions for the panel.



amiando Logo



When? Monday, September 9th, 2013, at 19:00.  Import IxDA Munich Calendar

Where? Sapient, Arnulfstraße 60, 80335 München

> Join here (free event) <



Once again we would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.

sapient logo


A ticket for the Push Conference is going to be raffle at this IxDA Munich event.

Push Conference 2013


UX Book Club: “How to Get People to Do Stuff” with Susan Weinschenk

For our upcoming Munich UX Book Club on August 12th we are going to discuss Susan Weinschenk‘s 2013 book “How to Get People to Do Stuff“.

Susan will be live with us, to present the book and to discuss its implications on design.

Weinschenk Book Cover

About the book: 

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do.

In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts,  Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn:

  • The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.
  • If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.
  • If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money.
  • If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.
  • If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.


How to prepare for the meeting?


About the UX Book Club

The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community. There is neither a membership, a membership fee nor any other cost for the participants involved. Being familiar with the relevant book topic (at least to some extend) is the only requierement.


When: Monday, August 12th at 7pm. Import IxDA Munich Calendar
Where: UID, Claudius-Keller-Straße 3C, 81669 München
Want to join? RSVP via Facebook.




Fablab on Personal Manufacturing


FabLabs are small personal manufacturing workshops where everyday people can create almost everything. FabLabs demystify technology by making high-tech equipment and knowledge available to everyone. The FabLab movement has spread all over the world (Google Map).

In this session we will explore who uses a FabLab and why. You will also learn how people interact with laser cutters and 3D printers, what hurdles exist, why these hurdles exist and how they can be overcome so that you can create concepts how to make personal fabrication available to the everyone. The session will focus on 3D printing so that you can understand the hype and reality around 3D printing.


About the Speaker


Martin Geck, member of the FabLab Munich, says “Don’t believe the press: 3D printing is not a revolution. The revolution is how we make 3D printing available to everyday people.” Martin studied art history, sociology and computer science and worked as UX designer and product manager at international software companies. He is a certified scrum product owner and loves user stories.


When & Where

When: Monday, June 10th at 7pm. Import IxDA Munich Calendar
Where: Mediadesign Hochschule für Design und Informatik München, Inforaum 4. OG, Claudius-Keller-Straße 7, 81669 München | Map


Register here <


Sponsor Mediadesign Hochschule, thank you for supporting the local design community and hosting this event.

IxDA Sessions with Aarron Walter, Director of UX at MailChimp

Aarron WalterJoin us for this IxDA Munich Q&A Session on May 6th, 2013, with the genious designer behind MailChimp, the famous state of the art newsletter service. Aarron will join us live directly from Atlanta via Skype in a conversation about his career, work, his book and designs.



About the Speaker

Aarron Walter is the Director of User Experience at MailChimp, where he strives to make software more human. Aarron is the author of Designing for Emotion from A Book Apart. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups and venture capitalists. He tweets about design under the moniker @aarron on Twitter.


About Aarron’s Latest Book

Designing for Emotion book cover“Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.” Foreword by Jared Spool



When & Where

When: Monday, May 6th at 7pm. Import IxDA Munich Calendar
Where: Designaffairs München, Balanstraße 73 | Haus 32, 81541 München Map

> Register here <



Designaffairs, thank you for supporting the local design community, hosting this event and offering drinks and snacks.



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