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Munich Chapter of the Interaction Design Association

UX sells, but not by itself with Birgit and Peter

All too often, UX work is defined by project managers and sold by salespeople. But shouldn’t we, the UX practitioners, be responsible for defining our work? And shouldn’t we be as good at selling it as salespeople are? Because designing a user experience is only half the job; the other half is studying the brief (whether internal or external), defining and presenting the best idea, and selling the project.

In this presentation, we want to share our thoughts about – and experiences with – selling UX work. We want to help you:

  • Realise why selling UX in agencies is hard, and what other types of companies are selling UX
  • Identify the steps for an agency’s pitch process (not forgetting in-house and freelance designers)
  • Pick the right structure for your proposal and presentation
  • Apply the same tricks that successful salespeople use
  • Identify who you are selling to and how to flex your selling style

We will introduce 3 UX personas and walk you through the steps of the sales process, with the goal of helping you become better at selling UX, and getting you ready for your next pitch!

 

Speakers

Birgit GeibergerBirgit Geiberger is the Digital Strategy Director at Osudio (Amsterdam) and part-time freelance Creative Director UX.

During her 17 years of professional experience in the US & Europe, Birgit used her strong interpersonal skills and proven leadership ability to help cross-functional and cross-cultural teams in creating a respectful and enjoyable team environment. With her passion for design and people, she develops communication and design strategies that lead to useful and meaningful products. She is enthusiastic about creating harmony between functionality and aesthetics, while finding the perfect balance between business, brand and user goals.

Birgit supports the UX community by being IxDA’s Regional Coordinator for Europe, and is the founder & local leader of the IxDA chapter in Hamburg, as well as a founding team member for the inaugural interaction design awards where she was the Co-Chair Outreach. She presented at national and international conferences, and taught many workshops on UX and communication topics.
. © Francesca PalazziPeter Boersma is Interaction Design Director at Blast Radius and a design process freak. Since 1995, he has been designing complex, digital systems at (increasingly internationally-oriented) interactive agencies for clients such as ABN Amro Bank, the UK and Jamaican Inland Revenue departments, Shutterstock, Michelin, Nikon and Nokia.

At most of his former employers, he made himself responsible for documenting the design processes, as well as optimizing and promoting them, both inside and outside the organization.

Peter has given presentations and taught workshops at many national and international User Experience conferences, some of which he helped organize. Since 2001, he is the host of the Amsterdam UX Cocktail Hours.

 

Details

When? Monday, September 8th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? Sapient, Arnulfstraße 60, 80335 München

FREE event  (but registration is required!)

Register here

 

Sponsors

Once again we would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.

sapient logo

Workshop: Sketching Ideas with Carlos Martinez

Sketching is extremely useful for communicating concepts and ideas and as designers we are always challenged to show our thoughts beyond words. This workshop is not about drawing, is about giving you the concepts and tools so you can start communicating graphically with confidence.
If you are already an sketcher, we welcome you to enrich your experience with other fellow scribblers. If you are a beginner, we look forward to show you how easy and rewarding is to start sketching with confidence.


Instructor

Carlos MartinezCarlos Martinez is an Interaction and UX designer based in Munich. He is a sketchnoting enthusiast and an avid drawer who knows how to communicate visually. Carlos experience includes working at Amadeus IT group for Lufthansa, Southwest Airlines, Turkish Airlines, TAM, Hainan Airlines among others. Today Carlos works at Xing Events but he is about to join SAP AG.

 

 

Details

When? Monday, June 23rd, 2014, at 19:00.  Import IxDA Munich Calendar

Where?  ysura GmbH, Metzstrasse 14b, 81667 Munich. Map

FREE event  (but registration is required!)

Materials: Please bring a Gray marker with you, all other material will be provided at the workshop.

Register here

 

Sponsors

We would like to thank ysura GmbH for supporting the local IxD community! Drinks and snacks will be provided.

ysura GmbH

 

7 User Research Methods to Cover Every Corner. IxDA Munich

Usability comic

In web-based companies, User Research is often misunderstood for a usability test performed after developing the product, but it actually begins the moment we learn about a project, whether we acknowledge it or not.

 

In her talk, Razan will describe a set of investigative techniques used to add context and insight to the design process. Those techniques can be incorporated before, during, or after the design solution is established. The insights gained from research help us focus on the target audience needs and combat the natural tendency to design for ourselves, or our stakeholders.

 

Applying research methods continually in your design and development process helps you meet your users great expectations, by providing them with a compelling user experience that is useful, usable, and desirable.

 

The methods discussed in this talk should help you:

 

- Know if your product or service is needed in the market

- Find the flaws in your product

- increase the efficiency and effectiveness

- Learn how to do a regular check up.

 

 

Speaker

Razan SadeqRazan Sadeq is an Interaction Designer with a background in Computer Engineering. Born and raised in Jordan, she started her career as a designer in Germany after earning a Masters degree from Copenhagen Institute of Interaction Design in Denmark. Her personal work focuses on creating playful tangible interactions using technology as medium for human experiences. Today she works at STYLIGHT to revolutionize the way people discover and shop for fashion on multiple platforms. In her free time, she enjoys blogging about food and giving workshops and talks.

 

To learn more, check her website: http://razsadeq.com

 

Details

When? Monday, May 12th, 2014, at 19:00.  Import IxDA Munich Calendar

Where?  STYLIGHT, Nymphenburger Straße 86, 80636 Munich. Map

Register here

 

Sponsors

We would like to thank STYLIGHT for supporting the local IxD community! Drinks and snacks will be provided.

Stylight logo

 

 

 

 

 

 

Hooked: How to build habit-forming products (UX Book Club)

Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 

This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

 

Speaker

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

 

The author will join us at the UX Book Club via Video and present his book to the audience.

 

Details

The Munich UX Book Club is a readers’ forum which is open to everyone who wants to engage in in-depth discussions on books that have relevance to the UX community.

When? Monday, April 7th, 2014, at 19:00.  Import IxDA Munich Calendar

Where? Carpooling.com, Nymphenburger Straße 86, 80636 München Map


Register here

 

 




Sponsors

We would like to thank Carpooling.com for supporting the local IxD community! Drinks and snacks will be provided.

Carpooling






Join the Reading Group – Buy the book

Hooked: How to build habit-forming products (Paperback) / (Kindle)

(IxDA Munich Partnerlink)

 

 

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