For our first UX Book Club meeting in 2011 we are going to discuss B.J. Fogg’s ‘Persuasive Technology’. Everybody interested in the topic of persuasion is welcome to join – even if you did not read the book.
When: February 7th, 2011. 19:00 o’clock.
Where: Coffee Fellows
IDEO Offices, Hochbrückenstraße 6, 80331 Munich. Update!
Linkedin Event: http://bit.ly/fsYB5j
Exclusive update! B. J. Fogg, innovator, social scientist, researcher at Stanford University and writer of Persuasive Technology will join the conversation about this exciting topic through Skype. Learn more about B. J. Fogg
Extract from the book: Persuasive technology is a fast-growing area of research and development. Computing systems of many types, from Web sites to productivity applications to mobile devices, are becoming increasingly focused on motivating and influencing users.
One of the assertions of this book is that in the future we’ll see more and more computing products designed for the primary purpose of persuasion. In addition, software applications – desktop or Web-based – designed mainly for other purposes (such as productivity, creativity, or collaboration) will increasingly incorporate elements of persuasion, ideally motivating users to make better use of the application and supporting them in achieving their goals.
In my view, it will become important for most people designing end-user computing products to understand how principles of motivation and influence can be designed into interactive experiences with computers. As end-user computing matures, understanding captology may become as important as understanding usability. (p.XXV)
Image: Books, Oxford by Createsimona on Flickr