Business Design: A Systematic Approach for Marrying User Needs with Business Objectives

When? Tuesday, October 15 from 7 pm – 9:30 pm
Where? Futurice GmbH, Isarwinkel 14, 81379 Munich Map

Costs: Free/ Donation (Registration via Eventbrite)
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Designers are taught to focus on user needs. Business leaders tend too often rather look at the balance sheet. Business designers help bring the two perspectives together. But how does that work in practice and what do you need to consider? What are the most common pitfalls and how can you systematically be prepared for them?

In this talk Tuomas offers his take on the relatively new discipline of business design and how it can work best for both designers and business people. He shares a range of practical examples, tools, failures and learnings from his own work.

About Tuomas Silverang

Tuomas is a bridge-builder between technology, business and design. A former startup founder and digital marketing expert, now senior business designer at Futurice. He’s worked with both established industry leaders and startups including Daimler, Zalando, 8fit, E.ON, HeyCar and Cargotec. Before Futurice, Tuomas spent several years building his own medical device company. He still looks at everything with an entrepreneurial eye, eager to challenge old assumptions and industry standards.

About Futurice

Futurice is an international digital innovation company that helps organisations transform their business by bringing together complex software engineering and beautiful human-centered design. We create digital products and service and unleash a culture of innovation and create digital products and services that make you future capable. Since 2000, we have helped our clients in industries ranging from energy, retail and construction to media, finance and automotive develop their business practices, ways of working and culture to meet the challenges of digital disruption. We are a community of more than 550 people, with offices in Berlin, Helsinki, London, Munich, Oslo, Stockholm, Stuttgart and Tampere.

Sponsors


We would like to thank Futurice for supporting the local IxD community! Drinks and snacks will be provided.

 

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Design Meets Radical Empathy

When? Monday, April 29 from 7 pm – 9:30 pm
Where? IDEO Munich, Kellerstrasse 27, 81667 München Map

Costs: Free/ Donation (Registration via Eventbrite)
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About Jan Chipchase

Jan Chipchase is the Founder of Studio D. He was previously Principal Scientist at Nokia specializing in connectivity for emerging markets, and spent four years building the global insights practice at frog.

What is the talk about?

In this talk Jan will reflect what it takes to operate globally as a small studio, running projects in trend-forward locales such as New York, Riyadh and Milan, and rapidly developing markets such China, India and Indonesia, and outliers such as Afghanistan.

The talk will include:

  • The fundamentals of running international research projects.
  • Understanding consumers and cultures whose lives are very different from your own
  • The common pitfalls, including team biases, cross-cultural team dynamics, and hiring local agencies to run research on your behalf
  • What it takes to challenge minds and flutter hearts.

Tip: Field Study Fundamentals Masterclass

Jan will be in Munich to run the full-day Field Study Fundamentals masterclass, on April 29th. Tickets are available from here.

Sponsors


We would like to thank IDEO for supporting the local IxD community! Drinks and snacks will be provided.

 

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Hands-On Workshop: Articulating Design Decisions

When? Monday, November 5th from 9:30 am – 5:30 pm
Where? SapientRazorfish (Munich), Arnulfstraße 60, 80335 München

Costs: €350 (Registration via Eventbrite)
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About Tom Greever

Tom helps companies and organisations design better websites and apps. He is the UX Director at Bitovi, a front-end design and development consulting company, and has worked with both small startups and large corporations across many different industries. You can hire him to design your app and train your team. Tom is also the author of the most excellent ‘Articulating design decisions’. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now. We’re thrilled he’s joining us in Munich this November and offers this wonderful workshop to us.

On the web @tomgreever

What is the workshop about?

Talking to people about design might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate with designers, stakeholders, clients, and other non-designers is more critical than the designs themselves – simply because the most articulate person usually wins.

Based on the best-selling book from O’Reilly, this practical and fun workshop focuses on principles, tactics, and actionable methods for presenting design. Whether it’s the design of websites, apps or other products, you’ll learn how to win over anyone who has influence over the project–with the goal of creating the best experience for the end user. Using techniques from improvisational theatre, we’ll laugh our way through the process of explaining design to the people around us.

Who is it for?

Anyone who needs to talk about design! While most attendees will be designers, many developers, product owners, researchers, and business people also benefit from the ideas and best practices. Regardless of your role in the design process, everyone needs to be better at articulating design decisions.

Key takeaways

At the end of this workshop, you’ll be more confident in your ability to help stakeholders understand the design you recommend. Articulating Design Decisions will equip you to communicate with stakeholders, keep your sanity, and still deliver the best user experience.

  • Walk through the process of preparing for and presenting design.
  • Understand stakeholder perspectives, and learn how to empathize with them.
  • Cultivate both implicit and explicit listening skills.
  • Learn tactics and formulas for expressing the most effective response to feedback.
  • Discover why the way you follow through is just as crucial as the meeting itself.

What we will achieve:

  • Get in the right frame of mind for discussing design
  • Identify stakeholder values and needs
  • Manage design meetings and conversations
  • Listen to design feedback effectively
  • Document design decisions for the future
  • Effectively respond to design feedback
  • Apply common strategies and tactics for making your case

Hands-on exercises include:

  • Discussing common challenges with explaining design
  • Writing stakeholder stories to better see their perspective
  • Evaluating your own skill at articulating design decisions
  • Practicing tactics for responding with other participants
  • Applying techniques from improvisational comedy
  • Simulating design conversations and scenarios
  • Discussing common challenges with explaining design

Prerequisites

None! Whilst, not a requirement, you will get the most from the workshop if you read Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience prior to the session. (We’ll email it to you after you purchased your ticket.)

FAQs

Do you offer team discounts?
Yes! Groups of more than 3 qualify. Send us an email for details.

Can I transfer my ticket?
Yes, absolutely – just send us an email.

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The Role we Play as Creators – A Designer’s take on AI

When? Thursday, October 18, 7 pm
Where? Futurice, Implerstr. 7, 81371 München Map

FREE event (but registration is required!)
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What is the talk about?

There is a growing interest in AI, but the field is understood only by a few, often by technicians. What’s our involvement as designers? What do we know about these new disruptive technologies? Often we know little. This talk will unveil benefits and pitfalls of AI through concrete cases offering designers a framework for understanding. It will introduce a toolkit of ethical principles, that will make you reflect upon the potential of AI to change what is our conventional understanding of a product or a service. Design is about developing a higher awareness of the role we play as creators and builders. Get inspired and join the conversation!

About the speaker

As a multidisciplinary designer, Giuseppe de Cesare had the opportunity to work in a wide spectrum of design areas from Exhibition to Product design for renown companies in industries such as FMCG, media, renewable energy, insurance and industry 4.0. His main focus is on blending together different design disciplines in order to achieve better and enjoyable user experiences. With a passion for new technologies and their implications on a societal level, he enjoys helping clients shaping ideas from conception to implementation.

Sponsors


We would like to thank Futurice for supporting the local IxD community! Drinks and snacks will be provided.

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The Future of Work

When? Tuesday, June 12th at 19:00
Where? Steelcase Learning + Innovation Center, Brienner Strasse 42, 80333 Munich Map

FREE event (but registration is required!)
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What is the talk about?

Lisa is going to talk about the transformational power of new work environments that are helping people to find back their true creative self and experience their workplace as a strong enabler for human problem-solving. She will share Steelcase’s research and insights about creating workplaces that have a strong organizational and cultural intention. As companies and people are in need of different experiences to tap into their creative skills and capabilities, they are becoming more aware of the impact of their environment and the place they are going to every day. As a participant, you will have the possibility to discover the new Learning and Innovation Center and learn how Steelcase is applying their insights to themselves.

About the speaker

As a regional VP at Steelcase, together with her team, Lisa is collaborating with leading organizations to help them envision new work environments that are enabling people to adopt new work methods and find again their creative selves. As a design-led organization, Steelcase is investing in broad research topics to better understand the shifts and influences of how people are working today and in the future. While leveraging the research and insights, at the core of our work is the co-creation of solutions with the intention to design workspaces that allow people to give their best every day.

Lisa has an international background working in global companies to shape people’s behavior, leading change and enhance leadership capabilities. She started her career with Steelcase six years ago where she held various positions in the learning function; prior to her current role, Lisa was leading the Learning group in EMEA. Her thorough knowledge of the learning function helps her to identify key insights for desired behavioral change while translating them into key requirements for the work environment.

Sponsors


We would like to thank Steelcase for supporting the local IxD community! Drinks and snacks will be provided.

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Publish a job ad on ixdamunich.de/jobs and the earnings will be used to support events like this one.