Business Design: A Systematic Approach for Marrying User Needs with Business Objectives

When? Tuesday, October 15 from 7 pm – 9:30 pm
Where? Futurice GmbH, Isarwinkel 14, 81379 Munich Map

Costs: Free/ Donation (Registration via Eventbrite)
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Designers are taught to focus on user needs. Business leaders tend too often rather look at the balance sheet. Business designers help bring the two perspectives together. But how does that work in practice and what do you need to consider? What are the most common pitfalls and how can you systematically be prepared for them?

In this talk Tuomas offers his take on the relatively new discipline of business design and how it can work best for both designers and business people. He shares a range of practical examples, tools, failures and learnings from his own work.

About Tuomas Silverang

Tuomas is a bridge-builder between technology, business and design. A former startup founder and digital marketing expert, now senior business designer at Futurice. He’s worked with both established industry leaders and startups including Daimler, Zalando, 8fit, E.ON, HeyCar and Cargotec. Before Futurice, Tuomas spent several years building his own medical device company. He still looks at everything with an entrepreneurial eye, eager to challenge old assumptions and industry standards.

About Futurice

Futurice is an international digital innovation company that helps organisations transform their business by bringing together complex software engineering and beautiful human-centered design. We create digital products and service and unleash a culture of innovation and create digital products and services that make you future capable. Since 2000, we have helped our clients in industries ranging from energy, retail and construction to media, finance and automotive develop their business practices, ways of working and culture to meet the challenges of digital disruption. We are a community of more than 550 people, with offices in Berlin, Helsinki, London, Munich, Oslo, Stockholm, Stuttgart and Tampere.


We would like to thank Futurice for supporting the local IxD community! Drinks and snacks will be provided.


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