Hands-On Workshop: Articulating Design Decisions

When? Monday, November 5th from 9:30 am – 5:30 pm
Where? SapientRazorfish (Munich), Arnulfstraße 60, 80335 München

Costs: €350 (Registration via Eventbrite)
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About Tom Greever

Tom helps companies and organisations design better websites and apps. He is the UX Director at Bitovi, a front-end design and development consulting company, and has worked with both small startups and large corporations across many different industries. You can hire him to design your app and train your team. Tom is also the author of the most excellent ‘Articulating design decisions’. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now. We’re thrilled he’s joining us in Munich this November and offers this wonderful workshop to us.

On the web @tomgreever

What is the workshop about?

Talking to people about design might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate with designers, stakeholders, clients, and other non-designers is more critical than the designs themselves – simply because the most articulate person usually wins.

Based on the best-selling book from O’Reilly, this practical and fun workshop focuses on principles, tactics, and actionable methods for presenting design. Whether it’s the design of websites, apps or other products, you’ll learn how to win over anyone who has influence over the project–with the goal of creating the best experience for the end user. Using techniques from improvisational theatre, we’ll laugh our way through the process of explaining design to the people around us.

Who is it for?

Anyone who needs to talk about design! While most attendees will be designers, many developers, product owners, researchers, and business people also benefit from the ideas and best practices. Regardless of your role in the design process, everyone needs to be better at articulating design decisions.

Key takeaways

At the end of this workshop, you’ll be more confident in your ability to help stakeholders understand the design you recommend. Articulating Design Decisions will equip you to communicate with stakeholders, keep your sanity, and still deliver the best user experience.

  • Walk through the process of preparing for and presenting design.
  • Understand stakeholder perspectives, and learn how to empathize with them.
  • Cultivate both implicit and explicit listening skills.
  • Learn tactics and formulas for expressing the most effective response to feedback.
  • Discover why the way you follow through is just as crucial as the meeting itself.

What we will achieve:

  • Get in the right frame of mind for discussing design
  • Identify stakeholder values and needs
  • Manage design meetings and conversations
  • Listen to design feedback effectively
  • Document design decisions for the future
  • Effectively respond to design feedback
  • Apply common strategies and tactics for making your case

Hands-on exercises include:

  • Discussing common challenges with explaining design
  • Writing stakeholder stories to better see their perspective
  • Evaluating your own skill at articulating design decisions
  • Practicing tactics for responding with other participants
  • Applying techniques from improvisational comedy
  • Simulating design conversations and scenarios
  • Discussing common challenges with explaining design


None! Whilst, not a requirement, you will get the most from the workshop if you read Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience prior to the session. (We’ll email it to you after you purchased your ticket.)


Do you offer team discounts?
Yes! Groups of more than 3 qualify. Send us an email for details.

Can I transfer my ticket?
Yes, absolutely – just send us an email.

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