Transactive Memory and Distributed Knowledge- Can Human Memory and Knowledge Become Better-Connected?

The digital revolution and internet have revolutionized transaction speed and connected people in ways that were previously impossible. The promise of this revolution has been to allow broader and deeper access into human knowledge, producing synergies of unprecedented impact.  This has been only-partially realized:  The discourse has certainly broadened, a shared global language has emerged, and time-zone defying collaborations are now not even interesting to talk about.

The real promise has yet to emerge, though. Current activities in “Big Data” mining, broadening access to digital communication, and social media’s growth have masked the fact that there are still vast differences between human information architectures and machine information architectures.  In this presentation, I’ll talk about some of the aspects and implications of this mismatch.

Introductory article to the topic, from the New York Times.


The speaker

Mark Zeh  is a Design and Innovation consultant, based in Munich, Germany. He is also a lecturer at The Munich Business School. He is also a contributing editor to Fabric Architecture magazine for the Industrial Fabrics Association International.

Some of his past professional positions have been: Director of Product Development for the Steelcase Premium Group, Co-Head of the Health Practice and Technical Lead for IDEO Munich and Sr. Project Manager and Innovation Consultant for IDEO in Palo Alto, California.

He has lectured and presented on the topics of design, entrepreneurship, consumer behavior, and global product development at venues, including Stanford University of Palo Alto California, Fraunhofer Institute IAO of Stuttgart, Germany, and the Catholic University of Eichstätt-Ingolstadt of Ingolstadt, Germany.

Mark holds a BSME from the University of Minnesota. He has been awarded over 25 patents, US and International, for his creative work. 


When and where?

When: 23.04.2012 at 19:00
Where: Sapient GmbH, Arnulfstraße 60, 80335 München
RSVP: on XING (not required but appreciated)

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We thank our sponsor for providing location, sandwiches and drinks.