What is the impact of each product features on the holistic user experience? Which product features are worthwhile to invest? What are the minimum requirements for individual features that must be met and from when on do qualities become so good that they serve to inspire the users?
To find reliable answers to these typical and crucial questions of every user-centered product development process, designaffairs has developed their own research tool: HUX (Holistic User Experience).
The difference of HUX against other established measurement methods lies within it’s non-linear results and it’s high level of assertiveness with which specific strategic instructions for successful product development can be generated.
The presentation will cover all major aspects of the tool and it’s applicability in several use cases. Join us for an evening of entertaining and surprising results from the USA, India and Germany.
About the Speaker
Head mediator between Man and Machine. Claude Toussaint, born 1969, Engineer and Designer, owner and Managing Director of designaffairs GmbH since 2007. Head of Interface team of designers and ergonomists, joined designaffairs in 1999
When and Where?
When? Monday, November 12th, 2012. 19:00. Import IxDA Munich Calendar
Where? Designaffairs, Balanstraße 73 | Haus 32, 81541 München, Deutschland. Map
Registration: on XING (registration not needed but appreciated)
Sponsor
Special thanks to Designaffairs for hosting this event and for providing snacks and drinks.
