We’re excited to announce that Indi Young will be introducing her new book: Practical Empathy – For Collaboration and Creativity in Your Work.
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
More info on Practical Empathy at: http://rosenfeldmedia.com/books/practical-empathy/
For the past 20 years, Indi Young has been pioneering ways to understand customers and employees in order to support them better. Most organizations have developed awareness and expertise at gathering big data–the numbers that track what and how people have done things. These same organizations, however, are inexpert at understanding why. The messy and divergent reasoning and motivations that drive people’s decisions are what Indi helps you tune in. She is expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. And she is expert at helping you solidify patterns and sort through the wavelengths to focus on particular channels so you can support people in more powerful ways.
We would like to thank User Interface Design GmbH for supporting the local IxD community! Drinks and snacks will be provided.
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