IxDA Munich

When? Monday, January 25th, 2016, at 19:00
Where? Freeletics GmbH, Lothstr. 5, 80335 Munich, Germany Map
FREE event (but registration is required!)
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User Experience Design for Emerging Markets: Why It’s Hard and Why It Matters

There is no doubt that there are great growth opportunities for tech companies in emerging markets, where a young and striving population with increasing purchasing power and communication thirst is rapidly getting online. Understanding the needs and aspirations of users in those markets is key for any business to succeed, therefore UX research and design are more than ever critical strategy assets. In this talk I’ll address some of the main challenges that the UX practice faces in this domain, suggest different approaches and their trade­offs, and will bring examples and learnings from prior experience in the field.

About Lucia

Lucia is a UX designer working at Google Zurich, where she leads a team of designers and researchers working on Google Travel products.

Prior to that, she spent several years working on interaction design and user research for products targeting emerging markets, both at Google and ­ previously ­ at Vodafone R&D in Munich.

Prior to Vodafone she worked as researcher and interaction designer at the LMU University of Munich, at Microsoft Research in Cambridge, and at the Fraunhofer Institute of Applied Information Technologies in Sankt Augustin, focusing on interaction techniques for ubiquitous computing.

She holds a PhD in the field of Human­Computer Interaction from the University of Munich, and a Master of Sciences in Industrial Design from the Politecnico of Milan. She is particularly passionate about how technology and interaction design can deeply affect people’s behaviors and societies.

Sponsor

We would like to thank Freeletics GmbH for supporting the local IxD community! Drinks and snacks will be provided.

Publish a job ad on ixdamunich.de/jobs and the earnings will be used to support events like this one.

When? Monday, December 7th, 2015, at 19:00
Where? Frog Design, Leopoldstraße 55, 80802 Munich, Germany Map
FREE event (but registration is required!)
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Entrepreneurial Design – A change of mindset

In the realm of technology, design has evolved from being nice-to-have to being a necessity. The rapid changes in business and technology have altered not only what we design but how we design it. What changes in mindset have this required? How has this affected the processes and the tools we use?

David will talk about design practices and mindsets at design focused startups as well as how design consulting adapts.

About David

David is an independent UX Designer & Strategist with a highly proficient sense of user and business needs. He has worked in various European cities with the innovation & design consultancies frog, IDEO, and Fjord/Accenture as well as Google Munich. He enjoys building own projects besides working for clients. In 2013 he co-founded a startup in Berlin.

Sponsor

We would like to thank Frog Design for supporting the local IxD community! Drinks and snacks will be provided.

Publish a job ad on ixdamunich.de/jobs and the earnings will be used to support events like this one.

When? Monday, November 9th, 2015, at 19:00
Where? Nymphenburger Str. 86, 80636 München Germany Map
FREE event (but registration is required!)
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Research For The Rest

Knowing what to build and how to build it means doing qualitative research at every step of the way, whether you’re at a small startup or a large company. In her talk, Rachel will share her experience collaborating with researchers in her day to day work. She’ll talk about closing the gap between doing research and shipping products, and discuss learnings about how to be a better research advocate.

About Rachel

Rachel is currently working as a UX Designer on the Google Chrome team. She has worked with award winning Design Agencies, Startups and Software Companies and frequently speaks on topics related to Design, User Research and prototyping.

In her free time, she organizes events. She was one of the original co-founders of Make Munich, a yearly festival of all things DIY. She also started Munich Design Jam, and is on the orga team of IxDA Munich.

Sponsor

We would like to thank Stylight for supporting the local IxD community! Drinks and snacks will be provided.

Publish a job ad on ixdamunich.de/jobs and the earnings will be used to support events like this one.

When? Monday, October 12th, 2015, at 19:00
Where? Sapient GmbH, Arnuflstraße 60, 80335 München Germany Map
FREE event (but registration is required!)
Import IxDA Munich Calendar

Register here

Designing information architecture at the BBC

The BBC faces some unique challenges. We serve 26.7 million household in the UK. Worldwide we reach 35 million browsers every day. We produce about 20,000 hours of content every year. And we’ve been online since 2007, creating content, products, services and experiences.

In a perfect world the web would be made of small pieces, loosely joined. But sometimes the world isn’t perfect. Sometimes it feels like we live in a world that tends towards entropy, rather than perfection.

This talk has three parts.

One: Reviews where we’ve come from. I discuss the debt that thinking hierarchically about web structures accrues. I talk about our history of domain modelling and building websites the right way. I’ll explore how we design by thinking about services or subject domains, not just products, hierarchies or pages.

Two: explains the limits of this approach. We haven’t got everything right. Sometimes we’ve solved specific problems gracefully, but designed for too perfect a world.

I’ll discuss the challenges of domain driven design. I’ll discuss how hierarchies give a sense of direction. Sometimes this direction is missing when your design was built on a flatter, graph-like model. I’ll defend the idea that sometimes being ‘generic’ is just as important as being ‘specific’.

Three: I’ll share a new technique we’re introducing to our IA practice. ‘Trajectories’ provide a way of imagining and designing pathways through content, experiences and time. These stories layer ‘experience architecture’ on top of information architecture and provide a way to think about how users will engage with your information architecture during and after their experiences. They’re also useful for thinking about ‘organisational trajectories’ and the mix of opportunities and dependencies which surround you as a designer.

About Dan

As Creative director for user experience architecture (UXA) at the BBC I lead a team of IA specialists. I’m responsible for defining the professional practice of UXA at the BBC and ensuring that we’re creating information architecture that delivers the best possible experiences to our audiences. I design labels, vocabularies, URLs, navigation, strategies and processes.

I want to create digital experiences that feel just as intuitive to explore and enjoy as the most delightful places in the real world. I work in Salford and London and I live just outside Sheffield with a wife, a child and a cat called Rosa.

Sponsor

We would like to thank Sapient for supporting the local IxD community! Drinks and snacks will be provided.

Publish a job ad on ixdamunich.de/jobs and the earnings will be used to support events like this one.