Interaction Designers vs Algorithms by Giles Colborne (cxpartners UK)
Are your design skills about to become irrelevant in an age of AI? Or can you reinvent yourself in time? You might have heard that smart algorithms are the next silver bullet. Data scientists promise that algorithms will read customers’ data and magically predict their needs, bringing them the information they want, when they want it. In this talk Giles Colbornewill look what algorithms are good for, and where they fall down.
Giles Colborne co-founded cxpartners in 2004. Since then, it has grown to one of the world’s leading independent experience design consultancies working on next generation experience design and generating hundreds of millions of dollars of revenue for companies such as Marriott, eBay and AXA. His book, ‘Simple and Usable’, has sold tens of thousands of copies in Europe and North America and has been translated into Chinese and Korean. Giles is former president of the UPA, co-chair of IA Summit, and UX Awards judge. Additionally, he has worked with the British Standards Institute in developing standards for web accessibility.
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