Closure Experiences by Joe Macleod
How many products have you started, lunched, built the customer base for? Do you have the same passion about ending them appropriately? Does it matter?
Most experiences in life are punctuated by a closure experience. In the past these were profound; however, over generations we have distanced ourselves from meaningful closure experiences thanks to our lifestyles increasing in comfort, the church weakening and medicine advancing.
Long term side effects of this are exampled in the Product, Service and Digital landscapes that we frequent. The consequences of our behaviour results in a changing climate, industries fined billions for mis-selling and individuals casually eroding their personal online reputations.
Many of us are active in the creation of services, products or digital products; making them attractive, engaging and usable for consumers, but we often overlook concluding these experiences for the user in a responsible way. Closure Experiences offers a model to frame this change.
About the Speaker
Joe Macleod is founder of Closure Experiences, a new business looking at how we design endings in our products, services and digital products. He talks, writes, consults and teaches on this across Europe. Previously he led design at ustwo for many years. Helping to build it into a globally recognised team. He also foundered the IncludeDesign campaign which launched in 2013. And previous to this he worked at Nokia creating a hack team to disrupt the corporate drone of powerpoint, produced mobile services for pregnant women in Africa and pioneered lighting behaviour for millions of phones.
We would like to thank COBE for supporting the local IxD community! Drinks and snacks will be provided.
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